Adina Reyter

Los Angeles, CA

Adina Reyter started a jewelry revolution. At a time when women were only purchasing costume jewelry for themselves, Adina launched a collection of classically timeless, yet modern fine jewelry at price points that women could purchase for themselves. The initial response was overwhelming, and over the past 19 years her customer base has only grown as she continues to redefine the way women shop for fine jewelry. Nearly two decades later, Adina continues to lead with design and attention to detail. She remains dedicated to her core design aesthetic - classic, modern, feminine and wearable. Every single design is meant to evoke happiness and beauty for the person wearing it.Her designs are sold online and in better boutiques across the country and internationally. Her work can also be seen on many talented and high profile women such as The Duchess of Sussex, Meghan Markle, Lady Gaga, Gwyneth Paltrow, Angelina Jolie, among others.

Meet the designer

Tell us briefly about how you became a jewelry designer.

I have always loved fashion and design, and I grew up in a family business, so entrepreneurship was in my blood. Once I started working after college I quickly knew that the only road for me was to start my own business - I knew that I had to meld my love of fashion with my passion for business. While I was shopping I realized that there was this huge void in the market place in jewelry - there was only high end which you had to wait for someone to buy for you, or there was costume jewelry. There was nothing that women could purchase for themselves, and wear everyday - day to night. I knew there were other women like me, women who lived busy lives and wanted quality, updated fine jewelry that they could wear all time - not just special occasions. I signed myself up for a metal-smith night class at night, while working full time - and the rest is history. Almost 20 years of creating pieces that women can purchase for themselves, collect and wear forever.

What was the first piece you designed?

The first piece I ever designed was a hammered sterling silver and 14k gold circle necklace on delicate (but strong) chain that was meant to be worn all day everyday - day to night. I literally could not walk down the street without someone stopping me to ask me about it. Demi Moore walked into the first store I ever sold to and purchased 2 pieces. She wore them layered and was photographed in InStyle magazine. Very quickly the wardrobe person on Friends purchased my entire collection from another store that I sold to, and my signature necklace was featured on an entire episode of "Friends"

Favorite spot/place to get inspired?

It can be anywhere - I love to travel - I love the outdoors, and the beach - The pieces that I design have to work for our busy lives. We need to be able to wear our jewelry to work, out with friends, to the beach. I am also inspired by the amazing women that I know and that are part of my life.

Your pieces often make appearances on the red carpet and at photoshoots. What are some of your favorite celeb AR sightings? Ever been starstruck?

We have been so fortunate to have so many celebrities wear our pieces organically. In an era where celebrities are being gifted so much, it is so impactful when someone who truly embodies our brand purchases our pieces retail and then wears them the way they were meant to be worn - over and over! When the AR brand was still in its infancy stage and Jennifer Aniston wore our necklace on Friends (and IRL) it was a huge PINCH me moment. More recently, Meghan Markle wore our earrings for her first royal engagement and then since has worn them, along with several of our other pieces numerous times.

What are your favorite pieces for day? Night?

Being a mom, entrepreneur, wife (the list goes on) - there really isn't a day/night selection. Jewelry, at its core, should make the wearer happy - especially jewelry at an attainable price point (whatever that means for each stage of our lives). If happy means wearing 5 rings, a neck full of diamonds, and a wrist stacked all the way up to the grocery store at 8am on a Tuesday - I am wearing it.

What’s your favorite way to wear your pieces? Any tips?

I love stacking, mixing metals, pulling in heirloom pieces from my mom and grandmothers - gifts from my husband. Again, it goes back to joy. I love doing what I do every day - it is a true pleasure to wear my jewelry everyday.