Meet the designer

What does the process look like for you, from conception and brainstorming to production?

MARCELA: We start by collecting images of items that inspire us, into a shared folder. We have a very straightforward signature and I think that even if we wanted to, it would be really hard for us to deviate from that because we know what we like and have a very strong sense of our brand. We are extremely in sync in our design aesthetic and complement each other. So, it's a matter of sharing images, and then putting a pen to the paper. We start drawing and sketching and end up sketching a million things. Sometimes, nothing comes out of it, but then one day comes around where we see a sketch of ours and evolve it to something truly beautiful.

JASON: From the beginning we always knew what we wanted. Marcela and I have different styles, but we complement each other in the best ways. We are able to be honest with one other and say no or yes to each other with certain ideas. Then, we build on it and we get samples. Sometimes the samples don't work out and sometimes they turn into some

Demarson design

How was the company started? When did it start? How was that process of beginning a new company and a new brand?

JASON: There are numerous interviews where you read about how individuals get started in their business ventures and they say that they jumped in with two feet first. I've always heard that over and over again, but it really is true. Marcela and I were working together for a corporate company and were always paired on projects. From that, we became great friends and are now family. It was always in the back of our heads thinking about why anyone isn’t doing these types of designs in jewelry and we knew that there was a place in the market for it. At this point, Marcela and I were both more settled, we were both getting married - Marcela was having children, and we decided that the time to start our business was now.

What is your jewelry uniform? What do you wear every day?

MARCELA: I love to layer my pieces. I always say I look like a Christmas tree where I am constantly putting on more and more jewelry. I wear earrings every single day – today I’m wearing the Icon earrings. And I definitely never forget to wear my rings, especially when I’m working. There is something about it that’s truly powerful. The Nova ring is the ring I chose to wear today. On top of that, I am also currently wearing our rainbow bracelet that I have paired with a new cuff piece, that will be in our future collections coming soon. And the great thing about our pieces is that you can really wear them with anything.

What is the most sentimental piece of jewelry that you own?

MARCELA: Probably a necklace that my mom made for me when I was a baby. My mom loves making jewelry for fun and she made this piece specially for me. It is a green emerald necklace with a beautiful gold M initial.

Demarson design

Where do you draw inspiration from?

MARCELA: Jason and I are very in sync with where we draw inspiration. We love architecture and home design. Every time we’re walking in the furniture district in New York, I’m always staring at pieces that draw me in. For example, a chair that I see in a window of a furniture store could be transformed into an earring. I feel like our collection is really like rooted in New York and in the art deco and the Chrysler building and all of that. It is like a power underside and like our collections, just strong. Our pieces are designed for that strong woman who wants to be noticed.

Describe your designs in three words:

Versatile, convertible, and strong

Discover Demarson

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Demarson - Bianca Hoop Earrings (Clear Quartz)

Demarson

Bianca Hoop Earrings (Clear Quartz)

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Demarson - Galaxy Hoop Earrings

Demarson

Galaxy Hoop Earrings

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Demarson - Eden Ear Cuffs (Crystal/Emerald)

Demarson

Eden Ear Cuffs (Crystal/Emerald)

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Demarson - Luna Pavé Earrings (Rainbow)

Demarson

Luna Pavé Earrings (Rainbow)

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Demarson - Luna Pavé Earrings (Crystal)

Demarson

Luna Pavé Earrings (Crystal)

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Demarson - Bianca Hoop Earrings (Tiger Glass/Grey Agate)

Demarson

Bianca Hoop Earrings (Tiger Glass/Grey Agate)

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Demarson - Celeste Earrings

Demarson

Celeste Earrings

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Demarson - Calypso Curve Hoop Earrings (Emerald)

Demarson

Calypso Curve Hoop Earrings (Emerald)

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Demarson - Riley Hoop Earrings with Pearls

Demarson

Riley Hoop Earrings with Pearls

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Demarson - Cristy Chain Hoop Earrings

Demarson

Cristy Chain Hoop Earrings

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Demarson - Vera Drop Chain Earrings

Demarson

Vera Drop Chain Earrings

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Demarson - Apollo Convertible Hoop Drop Earrings

Demarson

Apollo Convertible Hoop Drop Earrings

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Demarson - Nova Convertible E-Ring - Size 6

Demarson

Nova Convertible E-Ring - Size 6