About

About

Be you. Do you.

"I don't do fashion. I am fashion."
- Coco Chanel

We think fashion is an artform, and that like a painting or composition, style is an extension of the self. We believe that a bracelet can tell a story; that a necklace can be an act of rebellion; and that a pair of earrings can both capture and dictate your state of mind.

We created Switch to empower people to discover and express their best selves. We believe in making--and breaking--your own rules. We think life is best lived authentically--that you should wear what you want, when you want. And have fun doing it.